• Content management capabilities
• Promotion and discount code tools
• An easy-to-use checkout
• Search engine optimized code and layout
• Reporting tools
• An integrated blog or articles section
• Email marketing integration
• Multiple payment options (Credit card, PayPal, PO, Terms, etc.)
• The ability to scale up with your platform
Categories
• Search and sort to easily find categories
• Manage categories and sub-categories
• Feature categories within navigation or on the homepage
• Set categories as “active” or “inactive”
• Set page URL's and SEO elements for categories
• Manage categories thumbnails and images
Products
• Search and sort to easily find products in certain categories or with specific attributes
• Easily manage and edit products
• Product fields include name, SKU, product details, additional details, list price, your price, weight, stock, minimum quantity order amount, handling fee and more.
• Ability to select options such as featured, free shipping, reviews allowed, require moderation for reviews and more
• Add and manage main product image and additional product images
• Set products as “active” or “inactive”
• Add products to a single category or multiple categories
• Select product brand
• Add and manage product options and option groups
• Add and manage related products
• Add and manage accessories
• Attach and embed YouTube videos
• Manage (approve and delete) product reviews
• Set product page URL and SEO elements for products
Pages
• Manage content pages and create new content pages
• Edit pages using a Microsoft Word-like content editor
• Add images and manage uploaded image library
• Image editing and cropping tool
• Set page as “active” or “inactive”
• Set page URL and SEO elements
Homepage Banners
• Manage homepage banners
• Set banner sort orders
• Set banner URL or leave unlinked
• Set banners as “active” or “inactive”
Navigation
• Manage your main navigations including header, side and footer
• Add drop down to main navigation
• Manage SEO elements on links such as link title
• Set links to open in same or new window
Customer Management
Customers
• Search and sort to easily find customers by first name and last name
• Manage customer accounts
• View customer details and previous orders
• View individual customers product reviews
• Add private comments to a customer
• Delete customer accounts
• Reset customer passwords
• Export customers to Excel
• Export customer subscribed to email newsletter to Excel (import capabilities for 3rd party email systems)
Order Management
Orders
• Search and sort to easily find orders by specific variables
• Manage and updated order status
• View order number and all customer information
• View order information and purchase details (products, tax, shipping, addresses, etc.)
• Add private notes to the order
• View shipping and billing address maps
• Create and manage custom order statuses
• Receive email when order is placed
• Export orders to Excel
Discount & Promotion Management
Discount Codes
• Create and manage discount codes
• Add discount codes to categories, brand or products
• Add discount codes that affect shipping
• Set codes as “active” or “inactive”
• Ability to set percentages off, amount off or a set price
• “Auto Apply” discount codes when product added to cart option
• Set and manage dates code is active
• Set minimum and maximum quantity requirements for discount codes
• Set number of times code can be used before automatically becoming inactive
Reporting
Dashboard
• Interactive administrative dashboard with charts and statistics
• Ability to change dashboard statistics to reflect specific date ranges
• Dashboard date-range reports include store sales by amount, store sales order volume, new customers vs. returning, top selling products, top selling brands, most used discount codes
• Dashboard general reports (not based on date range) include low inventory reporting, total products in store, total categories in store, customer count, lifetime orders and lifetime revenue
Single Reports
• Single reports, outside of the dashboard, include sales by date range, top selling product by date range, low inventory by quantity and new customer by date range.
Settings
Shipping Options
• Set store static shipping rates based on weight, dollar amount and zone
• Set specific price or percentage of order
• Live shipping rates based on shipping address utilizing UPS, USPS and FedEx
• Set and manage shipping discount codes and promotions
• Set free shipping on individual products
• Set your stores origin of shipment zip code and country code
• Active and deactivate shipping carriers
• Manage UPS, USPS & FedEx available shipping services (ground, first-class, express, etc.)
Payment Options
• Active and deactivate payment types available
• Manage Authorize.net account settings
• Manage PayPal account settings
• Allow offline payment option
Taxes & Locations
• Manage countries available
• Manage tax rates
• Activate and deactivate countries
• Set shipping zones per state or province
